UNITED CENTER SHUTTLE
PROJECT: Brand Update and Shuttle Wrap Design
CLIENT: West Central Association (WCA) and Greektown Chicago
ABOUT: After a successful first-year trial run, Greektown approached me to create a brand for its United Center Shuttle - a trolley service that transports people from Greektown to the United Center for all Bulls and Black Hawks home games. The initial brand design had used clip-art placeholders and I was brought on to create a long-term brand that would relate to the larger Greektown and WCA brands.
In addition to brand and logo creation, I also designed the full trolley wrap, trolley signs, and advertisements.
Original Shuttle Designs
New Shuttle Logo
Shuttle Promo Banner (Above), and Additional Marketing Materials (Below)
