MAIN LOGO - Before
MAIN LOGO - Updated
Major changes included: limiting the color variations, incorporating the red ribbon into the main logo, updating placement of text, and creating a more unified design by continuing the circle around the skyline.
BRAND REFRESH
PROJECT: Update the main logo, mark, and alternate logo for the West Loop Chamber of Commerce.
CLIENT: West Central Association
ABOUT: In 2017, I was approached by the West Loop Chamber of Commerce to refresh their logo. I was tasked with updating the full, ribbon, and mark versions of the design but was limited in how dramatically I could change the design. Redesigning and reprinting all association material was not possible at the time so the old logo would remain on documents. Therefore, the goal was be to make a more modern and cohesive set of logos that could be placed next to the old designs - without appearing to be from a different organization.
RIBBON LOGO - Before
RIBBON LOGO - Updated
After identifying the ribbon logo as the most successful, I made minimal improvements to the original (made colors consistent and updated stars) and then used the ribbon as the unifying element across all logo variations
ICON LOGO - Before
ICON LOGO - After
Removed the skyline to improve readability when decreased in size, incorporated the red ribbon and updated colors.